8+ best Hootsuite Alternatives

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In a world where social media has taken over as the most effective marketing method, managing social media accounts can perhaps be a tedious and stressful job. Hootsuite has emerged as the perfect solution to this problem. But is Hootsuite the only social media management tool in the market? Definitely, no! Read along as we analyze best Hootsuite Alternatives.

1. SpredFast

SpredFast is an effective and popular social media marketing tool that helps in community management, content management and social media analytics. Reputed companies and organisations like National Geographic, NBA, BBC, Bank of America, etc rely on it. They use a copyrighted approach known as Smart Social (Spredfast’s platform adapts to customers’ strategies so they can focus on having meaningful conversations, engaging the right audiences, and building loyalty). Spredfast is one of the best Hootsuite Alternatives.

Features:

1. Plan and implement social campaigns

2. Manage real-time engagement

3. Multi-channel moderation

4. Personalized design projects and strategic campaigns

5. Full-featured mobile app

6. Support team and Support Portal

7. Organic and targeted publishing

Pros:

1. Easy to use

2. Extensive and Effective Support

3. Robust user and account management

4. The content approval process in the system minimize risks

Cons:

1. Minor performance lags

2. The pricing structure can be a little expensive for small businesses.

Pricing: Custom

2. Sprinklr

Sprinklr is social media management, social advertising, content management and social media monitoring platform and best Hootsuite Alternatives. Its power and efficiency contribute to a strong market standing. Half of the Fortune 50 companies including Amazon, Morgan Stanley, Walmart rely on Sprinklr. Content marketing agencies looking to manage social media for large-scale clients are the primary users of the application.

Features:

1. Social campaign management

2. Configurable production boards for task status tracking

3. Social listening insights

4. Built-in image editing

5. Influencer marketing & advocacy

6. Content scheduling

Pros:

1. Easy collaboration for the whole team

2. Access to nearly every social channel

3. Impeccable support staff

4. Customizable and In-depth Reporting

Cons:

1. The platform is relatively pricey

2. Occasional bugs

Pricing: Custom (Ranges from $60,000-$100,000 per year via third party sources)

3. Social Sprout

Social Sprout is a platform that offers social media management, marketing, customer care, employee advocacy, data and intelligence services. It serves over 25000 users including NBC Universal and Evernote. It encompasses aspects such as engagement, analytics, publishing and listening.

Features:

1. Monitor Brand Keywords

2. Access to a Complete Twitter History

3. Geo-Target Your Tweet

4. Sprout’s ViralPost® Send Time Optimization

5. Unified Smart Inbox

6. Fully Integrated Publishing Tools

Pros:

1. Great user interface

2. Quick and efficient support team

3. Better Analytical Reports

4. Smart Inbox feature

Cons:

1. Limited integrations with social media platforms

2. Speed of publishing is slow

3. Extra cost of listening

Pricing: $99-249 per month

4. Buffer

Buffer is an application for scheduling posts for Facebook, Instagram, LinkedIn, Pinterest and Google+ and Twitter, measuring results and engaging with the community. It is compatible with ios, Android and web. It also offers a related app, Pablo by Buffer which creates engaging content for social media in 30 seconds. It has over 1 million downloads on Google Playstore.

Features:

1. Share scheduled posts to multiple social media accounts from one place

2. Schedule posts in advance and create optimized posting schedules

3. Automatically publish posts from RSS feeds and automation

4. Custom link shortening

Pros:

1. Easy-to-read analytics for every update you share

2. Helpful support staff

3. Ease of usage

4. Reasonably priced

Cons:

1. Not suitable for a team

2. The analytics lacks the ability to monitor mentions, searches or hashtags.

3. Extremely basic functionalities

Pricing: Free-$399 per month

5. Zoho Social

ZOHO Social is a smart tool that helps businesses grow their presence on social media by reaching the desired audience at right time. It manages multiple social networks, monitors keywords, schedules unlimited posts and team collaboration from a single dashboard. It is compatible with Facebook, Twitter, Google+, LinkedIn and Instagram.

Features:

1. Automatic Scheduling

2. Bulk scheduling

3. Shortened links

4. One window management

5. Unified messages

6. Multi-channel marketing

Pros:

1. Ease of usage

2. Affordable solutions for social marketing

3. Customisable unified notifications across all channels

4. Clean and smooth user interface

5. Ease of scheduling

Cons:

1. Instagram does not integrate well

2. Not suitable for agencies

3. Lack of advanced tools

Pricing: Free-$350 per month

6. TweetDeck

TweetDeck is a platform developed by Twitter, Inc. which provides an easy to use interface to manage multiple twitter accounts. It can be used as a MacOS app, web app and Chrome app. It has reduced support for social media platforms over a period of time and is now limited to Twitter.

Features:

1. Scheduled content posting

2. Intelligent keyboard shortcuts

3. Effective search and filtration system

4. Configurable alerts

5. Real-time updating

Pros:

1. Easily schedule tweets by setting exact time and date

2. Ease of use

3. Clean user interface

Cons:

1. Limited Functionality

2. No Analytical Capability

3. No Mobile Application

Pricing: Free

7. Social Pilot

SocialPilot is a comprehensive social media marketing tool which helps professionals, teams, and businesses develop an automated social media management system. It helps customers from publishing posts on their profiles to analyzing their posts’ performance.

Features:

1. Post through web, mobile and browser extension

2. Priority email and phone support

3. Collaborate with team members using in-built workflows

4. White label PDF reports to share and present without any edits

5. Respond to comments, messages and posts across Facebook Pages from one place – Social Inbox.

6. Discover & Publish Popular Content with Curated Content, RSS Feeds, Bulk Upload

Pros:

1. Powerful Analytics and White Label PDF Reports with One Click

2. Bulk Scheduling

3. Capable Support staff

4. Reasonable pricing

Cons:

1. The user interface needs to be worked on.

2. Cannot post on Instagram

3. Tagging businesses and handles aren’t possible

Pricing: $8.33 – $25 per month

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